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By Crossroad Publisher Team
The eBook industry is worth more than $22 million. This means you can earn money writing and publishing electronic books. But the competition, it is hard to stand out. The solution? eBook marketing!
In today’s article, we talk about why marketing is important for authors and the best ways to go about it.
We will explore questions like:
Continue reading to learn more about eBook promotion and its benefits.
With self-publishing technologies, more and more people are launching books every day. If you want to make yourself known to maximum readers, you need a book marketing plan.
Here is why it matters.
eBook authors can’t ignore social platforms
As mentioned at the outset, the global electronic book marketing is cluttered. Thousands of new titles are published every day on eBook distribution channels like Amazon KDP, Apple Books, and Kobo.
So don’t be surprised if you are not making any sales just because you have uploaded a book on these platforms. Without a proper eBook marketing strategy, it will be hard to stand out from the crowd.
Luckily, platforms like Amazon KDP offer marketing services to authors. For instance, you can sign up for KDP Select to promote your books at discounted prices for a 90-day promotional period.
KDP also integrates with Amazon's marketing services. It means you can also do targeted marketing to niche audiences.
If you want to make a living as full-time author, you need to develop your author brand. Think about names like J.K. Rowling or Mark Dawson, authors who are as popular their books.
By promoting yourself as a brand, you carve out an audience of loyal readers. They will provide guaranteed sales and other money-making opportunities.
Pro tip: But how to create your author brand? One of the best ways of developing your brand as an author is to have a professional website that showcases your profile and publications. You can also sell your books through your website.
It will also help you create a mailing list of subscribers. You can then directly market to your subscribers with discounts, early releases, newsletters, etc.
An author website allows you to showcase your work and connect with your audience
Moving on, effective eBook promotion is all about finding niche audiences.
Your product is not generic. You have written a unique book featuring an original story or idea, which may not be for everyone.
Modern digital marketing strategies allow you to discover your niche and create an eBook marketing campaign that reaches them directly.
For instance, if your customers use Facebook a lot, focus on optimizing your posts and ads.
An eBook launch is not enough. You also need to create a buzz for your book before it hits the market. Ideas include creating book video trailers, book cover reveals, or Advanced Reader Copies (ARCs).
You can also distribute a free chapter of your book to your subscribers as part of the pre-launch campaign.
Reviews are essential for a book’s success. However, not all eBooks are featured on review websites. This is yet another aspect that eBook marketing covers. You can focus on obtaining reviews from critics, book bloggers, and podcasters by sending out free copies.
These are five major reasons why eBook marketing is so important. It is crucial to have a long-term vision and be consistent with your marketing efforts. So engage with your readers on social media and publishing platforms and explore new marketing avenues.
To market your eBook, build your presence on social media platforms. Also create your author website and launch a blog, while writing on other popular websites as a guest writer. You can even use email marketing to directly contact subscribers with promotions.
The best place to promote your eBook are online marketplaces like Amazon KDP. These retailers not only have a large audience, but they offer marketing tools to self-published authors. Of course, the best platform largely depends on where your niche audience is. It can be Facebook, X, or even TikTok.
You can increase your book sales with quality book production and consistent marketing efforts. Discover the most profitable niches, writing interesting books, and create captivating cover designs. Then market your eBook on social media, online book retailers, and your website.
You can make your eBook go viral (potentially) with targeted marketing. Nowadays, virality depends on your engagement on platforms like Facebook, Instagram, and YouTube. However, going viral is never guaranteed. It is better to have a consistent marketing strategy that pays dividends in books sales over time.
Crossroad Publisher is more than a service provider. We are an end-to-end publishing consultant, which means we see your book from idea to fruition. Whether you have a book idea or a complete manuscript, we help you make it ready for publishing.
Self-publishing authors usually do not have the same marketing budgets as traditional publishers. However, eBook marketing gives them a fighting chance. So, find your niche, connect with your readers, and leverage digital tools to become a successful eBook author.
Of course, you don’t have to do everything yourself. You can also hire bespoke eBook marketing services.
That’s where we come in.
Have you finished writing your manuscript? Let Crossroad Publisher take it from there! We will guide you through each step of publishing, including editing, formatting, and design.
But that’s not all. We also offer marketing services to maximize your readership. Contact us today to learn more about getting your writing published.
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