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We’re taught not to judge a book by its cover. But that’s what most readers do with a book! That’s why cover design is a powerful marketing tool that authors should leverage to maximize sales.

That’s why in blog #3 of our book marketing series, we help you design the perfect cover for your next book.

8 Cover Design Tips to Sell More Books

Here are some effective book cover ideas for marketing and branding by the Crossroad Publisher design team.

1. Know Your Audience

Firstly, you must keep your target audience in mind when designing a book cover. What genres do they love? What visuals do they resonate with? Incorporating reader preferences in the cover increases the book’s appeal.

2. Keep it Professional

Secondly, professionally designed covers convey quality and credibility. So don’t be tempted to hire cheap design services.

Also, avoid DIY designs unless you’re really skilled at it. Instead, invest in quality design if you want to attract your readers.

3. Use Striking Visuals

Thirdly, your cover should have striking visuals that capture your book’s essence and align with your genre. It can be a drawing, illustration, or abstract design. Whatever you use, it should immediately grab the reader’s attention.

4. Typography Matters

Moving on, the text on the cover should be easy to read, even in thumbnail size. The front cover text includes the title and author's name. These should be typed in fonts relevant to the genre and theme of your book.

Also, don’t make the front cover cluttered with text. Less is more.

Although sometimes the text is the main part of the design

5. Use Colors to Evoke Emotions

Colors are a critical component of book cover art. The right of color subliminally prepares the reader’s mind to engage with the story. For instance, red conveys excitement, thrill, and passion. It’s all about evoking the reader’s emotions.

6. Get Feedback

You don’t have to wing it. Before finalizing the cover, you can have beta readers, fellow authors, friends, and family take a look at it and provide feedback. This will give you a glimpse of how your book’s cover engages with real eyeballs.

7. Leverage Social Media

This is similar to #6. You can also share a preview of your book cover on social media. This will help you garner feedback and also create a pre-launch buzz.

8. Use Cover Design on Promotional Assets

Once you finalize the cover, incorporate your marketing assets such as bookmarks or social media graphics. It will create marketing consistency and enhance brand recognition.

That’s about it!

Remember that successful cover design involves trial and error. You can also create two book covers and test which sells more.

Want a book cover that grabs attention and boosts sales? Let Crossroad Publisher design a stunning, professional cover that captivates readers. Contact us today to get started!